Felix Janemalm – Product Designer

Build better products faster

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Hi! I'm Felix 👋 I build design systems and AI workflows that remove the gap between design and code.

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Principles that scale

Start with why

Every great product starts with a well-framed problem. I ground design decisions in business context and user evidence before reaching for pixels.

People first

Design systems are adopted by people, not mandated by tools. I build psychological safety so teams contribute honestly and own the system together.

Component thinking

I design components that serve users, designers, and developers alike — from Figma variants to production-ready code with built-in accessibility.

Token architecture

Multi-level design tokens connect brand decisions to every touchpoint — enabling theming, light/dark modes, and faster cross-platform delivery.

Ruthless focus

The top 10% of priorities already contain more meaningful work than a team can deliver. I help identify what truly moves the needle and protect against scope creep.

Don't take my word for it

"I had the unique opportunity to collaborate with Felix on a comprehensive design system project, where his role as the UX lead was nothing short of exemplary. His approach to integrating and guiding teams across different departments was marked by empathy and a deep understanding of collaborative dynamics...His adaptability, respect for diverse viewpoints, and innovative problem-solving approach were consistently on display..."
Eden, Senior Software Engineer - Read on LinkedIn
"Felix is the whole package. As a leader in developing and maintaining Design Systems, Felix drives process with active listening, encouraging teams to contribute, then incorporating feedback. He has the unique ability to be creative, precise, collaborative and open-minded. His kind, generous spirit sharing his knowledge made a huge difference to our team. We miss him already. I highly recommend Felix. He will elevate your team, and company, with humility and humanity."
Katy, Senior Designer - Read on LinkedIn
"Felix addresses every situation with such grace and consideration, even in the face of pigheadedness. I was absolutely gobsmacked by the holism of the design he developed for the visual aspect of the corporate image - not to mention its elegance. I can't recommend him enough, and I'm so sorry not to be continuing to work with him."
Fiona, Technical Publications Manager - Read on LinkedIn
"Expert in Design Systems. Felix is a true pro - innovative, skilled, and great at sharing knowledge. His skills are top-notch, and he has a unique ability to make complex concepts accessible to everyone."
Patryk, Principal Product Designer - Read on LinkedIn
"Felix is incredibly kind, thoughtful, and a joy to work with. He strives to produce the best designs possible and actively seeks feedback from others. In doing so, he fostered a heathy and vibrant ongoing collaboration between the UX and docs teams, and the product as a whole has been all the better for it. Any company would be lucky to have him."
Elena, Senior Technical Writer - Read on LinkedIn
"Felix has great work ethics and passion towards his work. He has very good collaboration skills, takes feedback and incorporates it into his design...conducted usability studies with stakeholders and strives towards the constant improvement...drove meetings with different UI teams across Yubico to bring design consistency. He has enthusiasm to learn new frameworks. He has great knowledge of Figma, plugins and is always ready to share his knowledge."
Sree, Senior Software Engineer - Read on LinkedIn

Build better products faster

Work

AI-powered supply chain traceability

A classifier that knows exactly how good it is

Reclaimed $3M+ annually by unifying 5 products under one design system

One change updates 6 platforms — adding $6M to YoY pipeline