👋 I'm Felix
I bet on apetite for socially conscious companies.
Let's save the world one good idea at a time. Reach out.
*You can use your keyboard arrows to move around.
I bet on apetite for socially conscious companies.
Let's save the world one good idea at a time. Reach out.
*You can use your keyboard arrows to move around.
WORKPart of a UX team which looks at the value chain of the company.
yubico.comDec 2019 - Current
Responsible for creating Yubico's SEO processes and strategy, running A/B tests on the website and supporting advertising functions.
yubico.comAug 2019 - November
Started an creative agency togheter with Elin for freelance work during my studies abroad. Specializing in Instagram.
bycreators.comJan 2019 - Jul 2019
Generating press for the launch and curating the apps news feed.
squidapp.coSep 2017 - Dec 2018
Selling Luxury Bed Linen, Towels and Homewares; I can tell you the threadcount of sheets just by touching it.
sheridan.com.auDec 2017 - Nov 2018
Responsible for creating and running campaigns, with everything from strategy and copywriting to graphic design.
Aug 2018 - Nov 2018
Setting up websites, creating and scheduling content for social media.
linkedin.com/ototgoMar 2017 - May 2017
DEGREEPartner school to Berghs, completing my Bachelor of Media and Communication.
ecu.edu.au/bachelor2017 - 2019
E-commerce platform
E-commerce solution for visual artists.
Website coming soonWith Art On My wall you upload your images and a beautiful portfolio is generated with payment system, production and shipping all taken care of. Me and my friend think drag and drop website builders are too complicated. With or without a custom domain this is the new and better alternative to using Instagram as a portfolio.
Bike Event for Women's Rights
Pin design
#cykelansiktet This year(2019) it is one hundred years since women got the right to vote in Sweden. Back then it was also deemed inappropriate for women to ride a bike.
This event was part of a larger campaign in Sweden which uses the bike as a symbol to talk about women's rights. I designed a pin for Amnesty's booth which features the traditional penny-farthing but with a girl on top as opposed to the stereotypical man in a suit and top hat. At the booth, people could colourise the design and press their own pins.
Pitching to RedBullTV
Berghs Bachelor
redbulltv.com A great benefit with studying at Berghs School of Communication is that you work on real client cases. During the fall of 2016, my group pitched our "Free Thrills" Campaign to RedBullTv.
RedBullTV is a streaming platform that offers a range of genres in video content. The challenges we faced were that the platform had close to zero recognition and we proved through interviews that people were very fast to assume we were advertising the RedBull drink, so our message was easily lost. We understood that people who did not like the RedBull drink would not listen to the message and less tech-savvy audiences would not yield a high conversion ratio.
Our strategy was to hone in on the younger part of our demographic who were already brand fans and get them to evangelize for us. To them, the recognition would be a strength. So throughout our campaign, we focused on the content on the platform which was closest to the RedBull brand. Our messaging was aimed at driving signups from the younger audience and used references to other streaming platforms to put our message in the right context. We made sure to mention that the platform was free, which was especially relevant to the lower income segment we directed our campaign towards.
UX for Dress Rental Service
Dress rental in Perth.
Current WebsiteI have been lucky enough to work as a consultant for some smaller businesses during my studies. This design is the result of a short stint as a consultant to My Closet(Now Amour Dress Hire) in 2017.
Electric Skateboard Build
For me, this was one of those moments where you realize you can do anything you set your mind to, with some help from the internet.
I had no prior experience from working with electronics when I saw Boosted Boards Ted talk, pitching their early concept electric powered skateboard. As soon as I saw the electric skateboard, I knew it was exactly what I always wanted. But, if they could fit so much power in their small form factor, how much power could I not pack into my tiny, tiny cruise board? They also mentioned that the parts they used were actually from the toy store... I entered the rabbit hole and have since built two, too powerful, electric skateboards for less than the price of a Boosted board.
More Coming Soon
